Wireless phone provider Sprint Nextel Corporation today announced that it gained subscribers in its latest quarter, the first such increase for the carrier in three years. The results show that the customers are now getting attracted towards Sprint due to its improved customer service.
The carrier announced that it added 111,000 subscribers in the second quarter of this fiscal year. Notably Sprint had lost 257,000 customers in the same quarter last year. The carrier expressed hope that it would add more subscribers this year.
"Our intense focus for the past ten quarters on improving the customer experience, strengthening our brands, and generating cash are paying off," said Dan Hesse, Sprint Nextel CEO. "With strong cash flow, stable OIBDA and widespread third-party recognition for the improvements we're making in the customer experience, which in turn strengthens our brands, we feel we can confidently improve our subscriber forecasts for the second half of 2010 and deliver positive total net wireless subscriber additions for the remainder of the year," he added.
Various groups like American Customer Satisfaction Index, Gartner, Forrester, and Frost & Sullivan, have hailed Sprint's significant improvements in customer service saying the customers have recognized the improvement.
"I also want to underscore the importance of the prepaid business. We re-launched the Virgin Mobile brand, introduced Common Cents(SM) Mobile in about 700 Walmart stores this quarter, and we are encouraged by the customer response to Assurance Wireless(SM), our government-subsidized program for qualified customers who need reliable wireless service," noted the Sprint boss.
